101 Questions for Gym Business Plan


The fitness industry, perhaps more than the others, can present an overwhelming amount of compliances and risks. Over the years, we have assisted numerous first-time entrepreneurs and people new to the industry in planning and opening their own businesses. So, we thought it might be useful to put together a list of questions for all the aspiring gym trainers and owners.

Gym Business Plan

1. Have you decided the locality of operation?
2. How many competitors are there (for 5 Kms Radius)?
3. What are the services offered by them?
4. How to avoid gym equipment exploitations?
5. Do you have any online trainings?
6. Are there any refund policies?
7. What are the Terms & Conditions?
8. What are the price and value variations compared to market?
9. What is the Unique Value Proposition?
10. What is the maximum level of customization (on trainings) we can provide?
11. What are the criteria that need to be benchmarked?
12. What is their turnover?
13. What is the membership package details?
14. Have you decided the portfolio of services?
15. What are the services & its pricing details?
16. Develop Customer Persona.
17. What is the demography of the locality?
18. Analyse the Psychography of the people of that locality in terms of Health Consciousness.
19. What’s the minimum and maximum age for customers?
20. What is the gym opening and closing time?
21. Is there any special timing for ladies?
22. How many trainers will be employed?
23. Is there any lady trainer?
24. What are their eligibility criteria?
25. Are they trained on Cardiac Pulmonary Resuscitation (CPR)?
26. Are they need to be certified?
27. Is there any first aid kit available?
28. Up-to what extent the affected persons can be handled?
29. What are the do’s and don’ts in the gym?
30. Is there any agreement for employees?
31. What are Company’s Vision, Mission and Values?
32. What is the list of Equipment?
33. Who’s the supplier?
34. Is that the company which gives for best price in the market?
35. What are the products they are selling?
36. Are there any other suppliers?
37. How the equipment will be delivered?
38. Is there any special method of cleaning required?
39. How’s the service network for equipment?
40. What are the facilities provided?
41. How much is the parking area?
42. What are the other utilities (like speakers, AC) needed?
43. What is the capacity of the gym (when occupied fully)?
44. What is the Air Space?
45. What’ll be the immediate action when the customer is fainted?
46. Is there any tie-up with nearby clinics?
47. What are the Operational Expenses?
48. What are the Capital Expenses?
49. What are the consumables in the gym?
50. What are the hygiene standards?
51. Is there any proper dress code? What are they?
52. Are there any agreements for the customers?
53. Is there any possibility for communicable diseases?
54. How to mitigate that situation?
55. Are there any tie-ups with the Insurance Companies?
56. What are the labour laws?
57. Is there a separate restroom for men and women customers?
58. What are the safety measures taken for customers belongings?
59. Is the company legally registered?
60. What’s the company structure?
61. What’s the gym name?
62. What’s the gym logo?
63. Are they patented legally?
64. Are there any subsidies?
65. What are the local regulations?
66. What are the general regulations for gyms?
67. Is there any association body?
68. What are the measures taken for fire safety?
69. Have you bought fire license from Divisional Fire Officer?
70. What are the maintenance activities?
71. How often the equipment should be cleaned?
72. How often the floors should be cleaned?
73. What are the general guidelines for the customers?
74. What are the general guidelines for the employees?
75. What are the fees collection policies?
76. What are the modes of payment?
77. What’s the salary structure for trainers?
78. What’s the salary structure for workers?
79. When the salary will be credited?
80. Is there any special concession for students?
81. What’s the management structure?
82. Is there any agreement with the suppliers?
83. How is the project funding?
84. How long does it take to break-even?
85. How many customers are needed every month to break-even the expenses?
86. What are the sales strategies?
87. What are the marketing strategies?
88. How often the cameras should be monitored?
89. Is there any medical certificate needed for aged persons?
90. Where is the gym operated?
91. Are there any lift facilities?
92. Are there any certifications for gym?
93. Any juice shops available nearby?
94. Is there any website?
95. Which platform is affordable?
96. Is there any CRM software needed?
97. What are the platforms and their costs?
98. Name of the accounting software.
99. Who’s responsible for maintenance activities?
100. Who’s responsible for operational activities?
101. Who’s responsible for accounts related activities?

These 101 questions will give you a broader idea of setting up a gym or a fitness centre. While starting a new business is exciting, it is quite complicated with all these considerations take it forward.

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Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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