A real-world business book for the explosion of eBay entrepreneurs! Absolute Beginner's Guide to Launching an eBay Business guides you step-by-step through the process of setting up an eBay business, and offers real-world advice on how to run that business on a day-to-day basis and maximize financial success. This book covers determining what kind of business to run, writing an action-oriented business plan, establishing an effective accounting system, setting up a home office, obtaining starting inventory, arranging initial funding, establishing an eBay presence, and arranging for automated post-auction management.
Absolute Beginner's Guide to Launching an eBay Business| Michael Miller (Author)| Que Publishing
Table of Contents
Introduction
Part I. Learning the Ropes
Chapter 1. Reviewing eBay Basics
Chapter 2. Using eBay's Advanced Features
Part II. Setting Up an eBay Business
Chapter 3. Step One: Create a Business Plan
Chapter 4. Step Two: Evaluate Your Funding Needs
Chapter 5. Step Three: Deal with Business and Legal Issues
Chapter 6. Step Four: Set Up a Record-keeping System
Chapter 7. Step Five: Set Up Your Back Office
Chapter 8. Step Six: Find and Manage Your Inventory
Chapter 9. Step Seven: Research Other eBay Auctions—and Set a Pricing Strategy
Chapter 10. Step Eight: Establish Your eBay Presence
Part III. Managing Your Day-to-Day Business
Chapter 11. Creating Item Listings
Chapter 12. Managing Your Auctions
Chapter 13. Managing Customer Payments
Chapter 14. Managing Packing and Shipping
Chapter 15. Dealing with Customers
Chapter 16. Dealing with Problems
Part IV. Moving from Seller to PowerSeller
Chapter 17. Becoming an eBay PowerSeller
Chapter 18. Making Your Auctions More Effective
Chapter 19. Working with Photographs
Chapter 20. Using Professional Auction Tools
Chapter 21. Opening an eBay Store
Chapter 22. Setting Up Your Own Web Site for Online Sales
Chapter 23. Integrating eBay Auctions into an Existing Business
Chapter 24. Promoting Your eBay Auctions
Index
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