An acclaimed tech reporter reveals the inner workings of Amazon, Facebook, Google, Apple, and Microsoft, showing how to compete with the tech titans using their own playbook.
At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos's own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death."
Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.
Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success in a business world where no advantage is safe. Companies today can spin up new products at record speed -- thanks to artificial intelligence and cloud computing -- and those who stand still will be picked apart. The tech giants remain dominant because they've built cultures that spark continual reinvention.
It might sound radical, but those who don't act like it's always day one do so at their own peril. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with--and beat--the titans.
Always Day One: How the Tech Titans Plan to Stay on Top Forever | Alex Kantrowitz (Author)| Portfolio
Table of Contents
Preface: The Zuckerberg Encounter
Introduction: Always Day One
Ideas vs. Execution, Miracles in Miami, The Engineer's Mindset, When Things Speed Up.
Chapter 1. Inside Jeff Bezos's Culture of Invention
Meet Amazon's Science Fiction Writers, Jeff Bezos's Robot Employees, Hands off the Wheel, Life After Yoda, Insist on the Highest Standards, "That Article", Outputs.
Chapter 2. Inside Mark Zuckerberg's Culture of Feedback
Facebook the Vulnerable, Building a Feedback Culture, Pathways, Facebook's Day One, From Broadcast to Private, "The Most Chinese Company in Silicon Valley", Enter the Machines, Robot Compensation, New Inputs, Facebook's Next Reinvention.
Chapter 3 Inside Sundar Pichai's Culture of Collaboration
The Hive Mind, The Toolbar Episode, The Path to Chrome, The Shift, The Split, AI Answers, The Great Reinvention, Uprising, Exodus.
Chapter 4. Tim Cook and the Apple Question
A Culture of Refinement, The Refiner's Mindset, Silos and Secrecy, "A Form That's Right" , The HomePod Debacle, Hands on the Wheel, The IS&T Problem, Face-off, A Drive down 280.
Chapter 5. Satya Nadella and the Microsoft Case Study
Nadella's Day One, Democratic Invention, Constraint-free Hierarchy, Collaboration, Microsoft's New Decade.
Chapter 6. A Look into the Black Mirror
Always Black Mirror, "The Dystopia Is Now", The Erosion of Meaning, From Doomsday to Disneyland?
Chapter 7. The Leader of the Future
"Something New Wouldn't Hurt", The New Education, Caring, Watching the Al, The Case for Thoughtful Invention.
Onward
Acknowledgments
Notes
Index
LINK FOR THE BOOK