So you’re not a numbers person? No worries! You say that you can’t understand how to read, let alone implement, these complex software programs that crunch all the data and spit out . . . more data? Not a problem either! There is a costly misconception in business today—that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. But actually, nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps—using only Excel as a tool!—make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. Readers will learn how to:
- Clarify the business question
- Lay out a hypothesis-driven plan
- Pull relevant data
- Convert it to insights
- Make decisions that make an impact
It Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn’t take a numbers person to know that is a formula you need!
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight | Piyanka Jain (Author), Puneet Sharma (Author)| AMACOM
Table of Contents
Introduction
SECTION 1—HELLO ANALYTICS!
Chapter 1. Analytics or Die
Chapter 2. What Is Analytics?
Chapter 3. Top Seven Analytics Methodologies
SECTION 2—DIVING DEEP
Chapter 4. B.A.D.I.R.: Business Analytics in Five Simple Steps
Chapter 5. Predictive Analytics, aka Rocket Science
Chapter 6. Data and Analytics Tools
SECTION 3—LEADERSHIP TOOLKIT
Chapter 7. Analytics and Leadership
Chapter 8. Competing on Analytics
Chapter 9. Analytics Leader's Playbook
Chapter 10. Making It Happen
Chapter 11. Common Pitfalls
SECTION 4—ANALYTICS AT WORK:
TEN CASE STUDIES
Appendix
Notes
Index
About the Author
LINK FOR THE BOOK
