The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant| W. Chan Kim (Author), Renee Mauborgne (Author)| Harvard Business Review Press
Table of Contents
Part One: Blue Ocean Strategy
Chapter 1. Creating Blue Oceans
Chapter 2. Analytical Tools and Frameworks
Part Two: Formulating Blue Ocean Strategy
Chapter 3. Reconstruct Market Boundaries
Chapter 4. Focus on the Big Picture, Not the Numbers
Chapter 5. Reach Beyond Existing Demand
Chapter 6. Get the Strategic Sequence Right
Part Three: Executing Blue Ocean Strategy
Chapter 7. Overcome Key Organizational Hurdles
Chapter 8. Build Execution into Strategy
Chapter 9. Align Value, Profit, and People Propositions
Chapter 10. Renew Blue Oceans
Chapter 11. Avoid Red Ocean Traps
Appendix A
Appendix B
Appendix C
LINK FOR THE BOOK
