A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the
process to help you build a business plan quickly and easily and then use it to build your business.
This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.
This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:
- Step-by-step instructions on how to build your brilliant business plan from scratch.
- A range of model plans for very different businesses to show you brilliant business planning in action.
- Advice on what delights banks and investors, as well as what not to do.
Brilliant Business Plan: What to know and do to make the perfect plan | Kevan Williams (Author)| Prentice Hall
Table of Contents
Dedication
About the Author
Acknowledgements
Chapter 1. An introduction to writing your Business Plan
Chapter 2. Getting started
Chapter 3. Competition – show how you’ll beat them
Chapter 4. Harnessing the power of marketing
Chapter 5. Making money – the most popular part of the plan!
Chapter 6. Funding your business
Chapter 7. The people side of your Plan
Chapter 8. Protecting your ideas
Chapter 9. How to reduce your Plan to two pages – the Executive Summary
Chapter 10. Presenting your Business Plan
Chapter 11. Your Business Plan in action
Appendix 1 Business Plan template
Appendix 2 Illustrative Business Plan templates
Appendix 3 PESTLE analysis
Appendix 4 Porter’s 5 Forces analysis
Appendix 5 Sources of information and support
Index
Marketing
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Imprint
LINK FOR THE BOOK
