Taking control of your company’s destiny starts with planning strategically from the beginning
How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. Readers of Business Strategy will discover how to:
- Ask the five key questions vital to any strategic plan
- Determine a corporate mission that lifts and inspires people
- Define themselves in relation to their competition
- Anticipate crises
- Reposition their business with new products, services, and technology
- And more
Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. Business Strategy will help readers take control of their company's destiny.
Business Strategy (The Brian Tracy Success Library) | Brian Tracy (Author| AMACOM
Table of Contents
Introduction
Chapter 1. Introduction to Strategy: Alexander the Great
Chapter 2. The Principles of Effective Strategy
Chapter 3. Five Questions in Strategic Planning
Chapter 4. The Key Players in Setting Strategy
Chapter 5. Values, Vision, and Purpose
Chapter 6. Determine Your Corporate Mission
Chapter 7. Back from the Future
Chapter 8. Strategic Areas for Consideration
Chapter 9. The Driving Force: Key to Strategy
Chapter 10. Four Central Concepts in Strategic Planning
Chapter 11. Concentrate on What You Do Well
Chapter 12. Adjacency Moves
Chapter 13. Have a Divestment Strategy
Chapter 14. Zero-Based Thinking
Chapter 15. Take the Offensive
Chapter 16. Flexibility Wins
Chapter 17. Create New Markets
Chapter 18. Choose Your Competition
Chapter 19. Engage the Entire Company
Chapter 20. Organizational Structure Makes a Difference
Chapter 21. The Five Phases of Strategy Formulation and Implementation
Index
About the Author
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