Unique, inspiring guide to building business strategy from the president of Sequent Learning Network
A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies’ already implemented strategies, and using those studies as a framework for developing their own strategic plans. However, in order to develop truly great strategies, business leaders must learn to tap into their own creative process and develop actionable strategies based on their intuition and instincts.
Creative Strategy Generation is a step-by-step guide to creating truly original and successful business strategies by tapping into one’s own creative potential. Modelled on Sequent Learning Network’s popular strategy building consultation program, the book uses compelling stories and examples drawn from music composition to show you how to produce your own “strategic masterpieces”
Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth| Bob Caporale (Author)| McGraw-Hill Education
Table of Contents
Introduction
Part 1. Proficiencies
Chapter 1. ARIA
Part 2. Process
Chapter 2. Preparation
Chapter 3. Inspiration
Chapter 4. Genre
Chapter 5. Ideation
Chapter 6. Arrangement
Chapter 7. Orchestration
Chapter 8. Production
Chapter 9. Coda
Part 3. Tools
Appendix A. Quick Reference Guide
Appendix B. The Strategic Presentation
Appendix C. Tidbits of Wisdom
Notes
Resources
Index
LINK FOR THE BOOK