Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses.
Until now, design thinking―a methodology for solving business problems and identifying opportunities―has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere.
Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own―and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success.
Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn:
- How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable
- How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively
- How to use design thinking to identify and achieve your business goals and create new business models
- How to create revenue-boosting new products and services using design thinking
- How to improve the customer/user experience to create more loyal, profitable customers
By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities―you'll be doing it. Best, it’ll show up in the top and bottom lines.
Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work| Beverly Rudkin Ingle (Author)| Apress
Table of Contents
Chapter 1: Introduction to Design Thinking
“What Is Design Thinking?”, The Phases of Design Thinking, A Deeper Dive, Summary.
Chapter 2: The Role of Research in Design Thinking
Design Thinking Research Is Different, Quantitative versus Qualitative, The Four Roles of Research, Summary.
Chapter 3: Designing a Business Strategy
A Strategy Is Born, Circles of Influence, Summary.
Chapter 4: Designing Live Customer Experiences
Your Bricks-and-Mortar Location, Color Theory and You, The Human Element, Align Employees to Customer Expectations, Summary.
Chapter 5: Designing Digital Customer Experiences
The Online Experience, The Mobile Experience, The Social Media Experience, Summary.
Chapter 6: Designing Services and Service Delivery
Services as Solutions, The 5 Whys, Making the Intangible Memorable, Service Delivery Pathways, Risk of Abandonment, Summary.
Chapter 7: Designing Marketing
Rapid Branding, Designing a Marketing Plan, Summary.
Chapter 8: Designing for Change
Going Beyond Your Gut, Facing Change Head-On, The Need for Speed, The Matrix Holds the Answers, Summary.
Chapter 9: Designing for Growth
Why Growth Is Important, Growing Gracefully, Designing New Hires, Cross-Pollinating Ideas, Summary.
APPENDIX A: Case Studies
Design Thinking and Branding Strategy, Design Thinking and Business Strategy, Design Thinking and Customer Experience, Design Thinking and Change, Design Thinking and Research.
APPENDIX B: Metrics for Design Thinking
Relevant Metrics, When to Measure Performance, Measurement and the Iterative Nature of Design Thinking.
APPENDIX C: Glossary of Design Thinking Jargon
Common Design Thinking Terminology.
APPENDIX D: Resources
Read, Read, and Read Some More, Never Stop Learning, Form Follows Function, Templates.
Index
LINK FOR THE BOOK
