Disciplined Entrepreneurship: 24 Steps to a Successful Startup 24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

• Why the “F” word – focus – is crucial to a startup’s success
• Common obstacles that entrepreneurs face – and how to overcome them
• How to use innovation to stand out in the crowd – it’s not just about technology

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Centre for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

Disciplined Entrepreneurship: 24 Steps to a Successful Startup| Bill Aulet (Author) | Wiley

         

Table of Contents

Introduction

Six Themes of the 24 Steps

Step 0. Getting Started

Step 1. Market Segmentation

Step 2. Select a Beachhead Market

Step 3. Build an End User Profile

Step 4. Calculate the Total Addressable Market (TAM) Size for the Beachhead Market

Step 5. Profile the Persona for the Beachhead Market

Step 6. Full Life Cycle Use Case

Step 7. High-Level Product Specification

Step 8. Quantify the Value Proposition

Step 9. Identify Your Next 10 Customers

Step 10. Define Your Core

Step 11. Chart Your Competitive Position

Step 12. Determine the Customer’s Decision-Making Unit (DMU)

Step 13. Map the Process to Acquire a Paying Customer

Step 14. Calculate the Total Addressable Market Size for Follow-on Markets
Step 15. Design a Business Model

Step 16. Set Your Pricing Framework

Step 17. Calculate the Lifetime Value (LTV) of an Acquired Customer

Step 18. Map the Sales Process to Acquire a Customer

Step 19. Calculate the Cost of Customer Acquisition (COCA)

Step 20. Identify Key Assumptions

Step 21. Test Key Assumptions

Step 22. Define the Minimum Viable Business Product (MVBP)

Step 23. Show That “The Dogs Will Eat the Dog Food”

Step 24. Develop a Product Plan

Postlude: A Business is More Than 24 Steps

Glossary

About the Author

Index

LINK FOR THE BOOK
https://www.amazon.com/Disciplined-Entrepreneurship-Steps-Successful-Startup/dp/1118692284/ref=sr_1_1?dchild=1&keywords=Disciplined+Entrepreneurship%3A+24+Steps+to+a+Successful+Startup&qid=1591963305&s=books&sr=1-1