Build your best life by forging your own path to business success
After speaking to companies such as Merck,
Land O'Lakes, and Cargill, and 2,000 audiences across the world, Damian Mason, successful businessman, agriculturalist, podcaster, and writer, wants to help you achieve your entrepreneurial goals and live a better life. While other business books claim to tell you how to reach success, they fall short because they don't address the fact that success is different for each of us. Do Business Better helps you define success on your terms, then shows you how to achieve it. You'll learn the Four Unwavering Traits of Entrepreneurial Success and how to discover the differences between routines and habits, then implement your changes through meaningful actions that create permanent improvement. Along the way, you'll learn from real-world examples and relatable stories, and discover a wealth of applicable advice on starting, managing, and growing your own enterprise.
Do Business Better: Traits, Habits, and Actions To Help You Succeed | Damian Mason (Author), Larry Winget (Foreword)| Wiley
Table of Contents
Introduction
I Get You, Let's Talk About You, Trying versus Doing, Invest a Couple Hours, Then Do It!
Chapter 1. Success Defined. By You.
Success Is Different for Everyone, Your Evolving View of Success, “I Just Want to Be Happy!”, To Help You Out, Here's My Definition of Success.
Chapter 2. Get Better
I Didn't Say Get Perfect, Lack of Perfection Doesn't Mean Lack of Performance.
Part 1. Traits
Chapter 3. Four Unwavering Traits of Entrepreneurial Success
Good News, Bad News, It's Who You Are.
Chapter 4. Risk Tolerance
Rose‐Colored Lenses, There Has Always Been Risk, “Can You Stomach the Risk?”, How to Minimize Risk, Taking Risk Off the Table, “What About Backup Plans?”, Don't Sweat It.
Chapter 5. Drive
“Potential to Do What?”, Drive Equals Discipline, Teaching a Work Ethic, Activity versus Productivity, Wake‐Up Time Is Meaningless, Hours Don't Equal Output, Working Smart versus Working Hard, Doing What You're Good At, Drive Means Working on Your Weaknesses, The Talent Myth.
Chapter 6. Resilience
There Will Be Bad Days, Rocky. Michael Jordan, “Can You Learn Resilience?”, How You Can Strengthen Your Resolve, The Wrap on Resilience.
Chapter 7. Vision
The Farm, Partners with Vision, What Vision Is, Your Purple Wall, Why You Need Vision, The Big Picture. Most People Don't See It!, The Big Picture: A Lesson from Comedy, How to Improve Your Vision, Your Big Picture.
Part 2. Habits
Chapter 8. Success Is a Habit, But It's Not a Routine
Habit versus Routine, Cumulative Effects of Habits, Make Yourself Uncomfortable!, The Success Habits.
Chapter 9. Pull the Trigger
Paralysis by Analysis, No Decision Is a Decision.
Chapter 10. Treat Time Like Money
525,600 Minutes, Time Is Money, Downtime versus Wasting Time, The Five E's, It's Your Time.
Chapter 11. Be a Goal Setter
The Problem with Business Plans, Mission Statements Are Even Worse, Mission Statement Equals Corporate Poetry, Just Do It!, Goals: What Are They?, How to Set Goals, Vision: Your Fourth Category, Your Goals Are Set. Now What?
Chapter 12. Be Relevant
Relevance Equals Demand, Changing Marketplace, “When You See Realtors, Do You See You?”, Know What You Sell, The Reality of Realtor Negotiations, Bringing It Home.
Chapter 13. Be Critical
You Can't Handle the Truth!, Breaking Down Tape.
Chapter 14. Be a Promoter
Advertising 101, Business Is Good; Why Advertise?, Your Branding Goal.
Chapter 15. Sell, Sell, Sell!
Sales Equals Revenue, A Few Things I've Learned About Sales, What Selling Is, Ten Rules to Sales Success, The Price Is Right, But I'm an Idea Person!, Selling Equals Responsiveness, Sales Wisdom, Final Sales Pitch.
Chapter 16. Know Your Position
Chess, Getting Cocky, “What's Your Position?”, How to Improve Your Position.
Chapter 17. Stop Making Excuses
Scarcity as an Excuse.
Chapter 18. Know Money (Or You'll Have No Money)
The Money Reality Check, Let's Talk About Money, Start at Home, Balance Sheet, “How Much Is Really Required?”, Know Money: Part 2, Borrowing Money, Your Business Is Rolling. Now What?, Wealth Is a Habit.
Part 3. Actions
Chapter 19. It's All About You
Chapter 20. Get Past What's Holding You Back
“What Is Holding You Back?”, How to Get Past What's Holding You Back, Two Kinds of People.
Chapter 21. Your Business Personality
The Five P's, Biz Personality Test.
Chapter 22. Exploiting Your Talent Stack
The Talent Stack Concept by Scott Adams, Synergy of the Stack, Intentional Congruence, You'll Use Everything You've Ever Learned, Your Talent Stack Is Your Toolbox.
Chapter 23. Manage Your Emotions
Let's Talk About Emotions, The Emotional Impediment, Big Girls Do Cry, Manage Your Emotions, Facts Don't Matter, An Emotional Audit.
Chapter 24. You Are Not an Island
You Need Backup!, “What Is Support?”, What Support Isn't, “Who's in Your Corner?”, Do Business Better, Three Conversations, Success Is Simple, Not Easy, The Recap, Do Business Bette.
Life and Business by Choice
About the Author
Index
LINK FOR THE BOOK
https://www.amazon.com/Do-Business-Better-Actions-Succeed/dp/1119566282/ref=sr_1_1?dchild=1&keywords=Do+Business+Better&qid=1592296830&s=books&sr=1-1