In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the money needed to start or expand a business-by attracting the interest of potential investors-but it can also help you keep tabs on your progress once the business is up and running.
Completely revised and updated to reflect today's dynamic business environment, The Ernst & Young Business Plan Guide, Third Edition leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan. Illustrating each step of this process with realistic examples, this book goes far beyond simply discussing what a business plan is. It explains why certain information is required, how it may best be presented, and what you should be aware of as both a preparer and reviewer of such a proposal.
Divided into three comprehensive parts, The Ernst & Young Business Plan Guide, Third Edition outlines the essential elements of this discipline in a straightforward and accessible manner. Whether you're considering starting, expanding, or acquiring a business, the information found within these pages will enhance your chances of success.
Ernst & Young Business Plan Guide| Brian R. Ford (Author), Jay M. Bornstein (Author), Patrick T. Pruitt (Author), Ernst & Young (Editor)| Wiley
Table of Contents
Preface
A Dedication to Entrepreneurship and the Entrepreneurs of America.
About the Authors
About Ernst & Young’s Strategic Growth Markets
The Ernst & Young Entrepreneur of the Year Program xix
PART I The Purpose of a Business Plan
Chapter 1. The Business Plan
Chapter 2. Who Reads the Business Plan?
Chapter 3. Legal Forms of a Business
Chapter 4. Due Diligence
PART II An In-Depth Look at a Business Plan
Chapter 5. Contents
Chapter 6. Executive Summary
Chapter 7. General Company Description
Chapter 8. Products and Services
Chapter 9. Marketing Plan
Chapter 10. Operational Plan
Chapter 11. Management and Organization
Chapter 12. Major Milestones
Chapter 13. Structure and Capitalization
Chapter 14.Financial Plan
Chapter 15. Confidentiality Agreements
Chapter 16. Further Considerations
PART III Other Resources for Entrepreneurs
Chapter 17. Resources for Entrepreneurs
Chapter 18. Conclusion
Index
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