Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book
focuses ingreater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business.
- Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com
- Third book in a new series that see's Simon Burtonshaw-Gunn’s The Essential Toolbox broken down and expanded to find the essential tools for a range of business areas
- This volume includes 30% new material in the form of new tools and techniques for guiding consultants
- Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management
- Active author, Simon Burtonshaw-Gunn speaks regularly
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants| Simon Burtonshaw-Gunn (Author), Malik Salameh (Foreword) | Wiley
Table of Contents
ACKNOWLEDGEMENTS.
FOREWORD.
BIOGRAPHICAL DETAILS.
INTRODUCTION.
Chapter 1. STRATEGIC MANAGEMENT.
Chapter 2. BUSINESS PLANNING.
Chapter 3. PRODUCT DEVELOPMENT.
Chapter 4. SUPPLY CHAIN MANAGEMENT.
Chapter 5. PEOPLE MANAGEMENT.
REFERENCES.
INDEX.
LINK FOR THE BOOK
