Combat flat sales, capture new markets, and drive innovation using the Business Genome approach
The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future.
In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.
Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge| Andrea Kates (Author)| McGraw-Hill Education
Table of Contents
Introduction
Part 1. The Business Genome Approach
Chapter 1. The Business Genome: The Key to Next
Chapter 2. A New Outlook for Business
Chapter 3. Find Your Next Process
Part 2. The Business Genome Elements
Chapter 4. Product and Service Innovation
Chapter 5. Customer Impact
Chapter 6. Talent, Leadership, and Culture
Chapter 7. Process Design
Chapter 8. Secret Sauce
Chapter 9. Trendability
Part 3. Case Studies
P.F. Chang’s China Bistro
Sharp HealthCare + Hyatt Hotels and Resorts
General Electric Ecomagination / General Motors OnStar / EMC Corporation / Korn/Ferry International
Conclusion
LINK FOR THE BOOK