Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life.
Foundations of Business| William M. Pride (Author), Robert J. Hughes (Author), Jack R. Kapoor (Author)| Cengage Learning
Table of Contents
Part I: THE ENVIRONMENT OF BUSINESS.
Chapter 1. Exploring the World of Business and Economics.
Chapter 2. Ethics and Social Responsibility in Business.
Chapter 3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
Chapter 4. Choosing a Form of Business Ownership.
Chapter 5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
Chapter 6. Understanding the Management Process.
Chapter 7. Creating a Flexible Organization.
Chapter 8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
Chapter 9. Attracting and Retaining the Best Employees.
Chapter 10. Motivating and Satisfying Employees and Teams.
Part V: MARKETING.
Chapter 11. Building Customer Relationships Through Effective Marketing.
Chapter 12. Creating and Pricing Products That Satisfy Customers. Chapter 13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
Chapter 14. Exploring Social Media and e-Business.
Chapter 15. Using Management and Accounting Information. Chapter 16. Mastering Financial Management.
Online Appendices:
Appendix A: Understanding Personal Finances and Investments.
Appendix B: Careers in Business.
Appendix C: Enhancing Union-Management Relations.
Appendix D: Risk Management and Insurance.
Appendix E: Business Law, Regulation, and Taxation.
LINK FOR THE BOOK