Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales.
This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc.
Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line.
From Brainwave to Business: How to Turn Your Brilliant Idea into a Successful Start-Up | Celia Gates (Author)| Financial Times/ Prentice Hall
Table of Contents
My story – How it all panned out for me (1/2)
Introduction – Get set and go!
Chapter 1. How to generate new ideas
Chapter 2. What to do with a brilliant brainwave
Chapter 3. How to develop your brainwave further
Chapter 4. How to secure your intellectual property
Chapter 5. Publicly disclosing your brainwaves
Chapter 6. How to plan your business
Chapter 7. How to raise funds for your business
Chapter 8. How to get rich from your ideas
Chapter 9. How to put your brainwave into production
Chapter 10. How to generate unlimited profits from sales
Chapter 11. How to attract more of the ‘right’ attention by marketing and promoting your business
Chapter 12. How to test, measure and continually optimise everything you do
Chapter 13. What to do if somebody has stolen your idea
Chapter 14. How to develop your brand and grow your assets
How to manage and multiply your success
Useful contacts
Seven reasons for you to thank my granny
Index
LINK FOR THE BOOK