Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed.
It offers sound advice on the following areas:
The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.
FT Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business| Vaughan Evans (Author)| FT Press
Table of Contents
About the author
Introduction
part 1. Strategy development
Chapter 1. Knowing your business
Chapter 2. Setting goals and objectives
Chapter 3. Forecasting market demand
Chapter 4. Gauging industry competition
Chapter 5. Tracking competitive advantage
Chapter 6. Targeting the strategic gap
Chapter 7. Bridging the gap: business strategy
Chapter 8. Bridging the gap: corporate strategy
Chapter 9. Addressing risk and opportunity
part 2. Strategic planning
Chapter 10. The strategic plan
Chapter 11. The strategic planning process
Conclusion
Appendix: Structured interviewing
Further reading
Glossary
Index
LINK FOR THE BOOK
https://www.amazon.com/Essential-Guide-Developing-Business-Strategy-dp-1292002611/dp/1292002611/ref=mt_other?_encoding=UTF8&me=&qid=1592225720