Transform your business idea into a high potential venture
Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.
Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.
Gear Up offers:
- A step by step guide to help you build a foundation for your business opportunity
- Solid business framework formulated from entrepreneurs, academics and real life experience
- A highly practical workbook with visual, full-colour design and compelling layout
Gear Up: Test Your Business Model Potential and Plan Your Path to Success| Lena Ramfelt (Author), Jonas Kjellberg (Author), Tom Kosnik (Author)| Capstone
Table of Contents
Some Companies Succeed, Others Fail
Chapter 1. CUSTOMERS
Chapter 2. DELIGHT
Chapter 3. CUSTOMER ACQUISITION
Chapter 4. BUSINESS MODEL
Chapter 5. PARTNERS
Chapter 6. COMPETITORS
Chapter 7. GO GLOBAL
Chapter 8. TEAM
Chapter 9. REALITY CHECk
Chapter 10. SYNC YOUR GEARS
LINK FOR THE BOOK
