The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
How to Start Your Own Business for Entrepreneurs| Robert Ashton (Author)| FT Press
Table of Contents
Introduction to the second edition
Part One: Before you start
1. See your future as an entrepreneur – crystal clear
2. How to find your biggest business opportunity
3. How to be really sure your business idea will fly
4. Business type – what’s possible
5. Business structure – building in room to grow
6. Finding the perfect place – business premises
7. Starting up or taking over an existing enterprise
Part Two: Planning to succeed
8. How to write a convincing plan
9. Where to find the money you need
10. Advisers and mentors and why they’re important
11. Amortization and depreciation
Part Three: Finding customers
12. Where to look for the best customers
13. How to develop the right brand and image
14. Marketing in a nutshell
15. Amortization and depreciation
16. How to make sure your website is a winner
17. How to get good PR and keep on getting it
18. Ways that anyone can be good at selling
19. Reputation – making friends and influencing people
Part Four: Managing your business
20. How to do your bookkeeping without tears
21. How to make your profits bigger
22. Financial factors to watch as you start to grow
23. How to minimise risk and sleep well at night
24. Your first employee – how to take this giant leap
Part Five: Growing your business
25. Measuring what matters
26. Lifestyle or wealth – a chance to reflect and review your goals
Index
Imprint
LINK FOR THE BOOK