How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.
Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals| John Westwood (Author)| Kogan Page
Table of Contents
Chapter 1: Introduction
Chapter 2: Situation analysis – The marketing audit
Chapter 3: Objectives
Chapter 4: Strategies and action plans
Chapter 5: The distribution plan
Chapter 6: The advertising and promotions plan
Chapter 7: Costs and budgets
Chapter 8: Writing the plan
Chapter 9: Presenting the plan, follow-up and revision
Chapter 10: Mini-plans and quick plans
Chapter 11: Appendix – Marketing plan for the UK market
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