Millions of employees parked in cubicles dream about starting their own businesses. And in today’s economy, countless unemployed professionals are becoming entrepreneurs out of necessity. They may have good skills and ideas, but do they really understand what it takes to build a profitable venture? As owner and co-founder of the award-winning It’sYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Solovic has years of experience in the small business trenches. In It’s Your Biz she shows prospective entrepreneurs how to sidestep the pitfalls that doom more than half of all new businesses while dramatically improving their odds of success. The book strips away the usual dreamy calls to “pursue your passion,” supplying the kind of candid, real-world advice readers truly need, such as how to: • Gauge whether you have the qualities required to succeed • Prepare for drastic culture shock • Build a business plan that works • Focus on providing market solutions • Choose partners, advisers, and employees wisely • Promote your business on a shoestring budget • Protect your company and yourself • Make the most of bootstrap financing. From planning and funding to promotion and pricing, It’s Your Biz is packed with the practical, honest, expert guidance that budding entrepreneurs need before they set out on their own.
It's Your Biz: The Complete Guide to Becoming Your Own Boss | Susan Solovic (Author), Ellen R. KADIN (Author), Edie Weiner (Foreword)| AMACOM
Table of Contents
Introduction
Part I So You Want to Own a Business: The Real Truth Behind What It Takes to Succeed
Chapter 1. Starting a Business Is Personal
Chapter 2. Make Smart Choices: Consider Your Options
Chapter 3. Beat the Odds: Get It Right from the Beginning
Chapter 4. Build a Powerful Business Strategy
Part II Open for Business: The Strategic and Tactical Keys to Business Success
Chapter 5. Purpose, Promise, and Principles: The Cornerstones of Your Business
Chapter 6. Marketing and Sales Strategy
Chapter 7. People Matter
Chapter 8. Protecting Your Business, Your Ideas, and Yourself
Chapter 9. Where Will You Locate Your Business?
Chapter 10. From Humble Beginnings to Great Enterprises
Chapter 11. Pricing and Process
Chapter 12. Words of Wisdom from the Trenches
Appendix: Resources for Start-Ups and Expanding Businesses
Index
LINK FOR THE BOOK