This Book addresses the ways in which top executives use strategic planning to produce results in their companies. It is not just a theoretical description of strategy or planning, but is based on the experiences that over twenty companies have had in using the techniques of portfolio planning. The author shows how strategy is shaped by the CEO's agenda, financial constraints, administrative considerations, and the portfolio analysis. The presentation is well illustrated by detailed case studies of General Electric, Memorex, and the Dexter Corporation.
Making Strategy Work: How Senior Managers Produce Results | Richard G. Hamermesh (Author)| Wiley
Table of Contents
Part 1. THEORY AND CONCEPTS.
Chapter 1. Planning in Perspective.
Chapter 2. Strategy: Development and Implementation.
Chapter 3. The Forces Shaping Strategic Decision Making.
Part 2. THE PRACTICE OF PORTFOLIO PLANNING.
Chapter 4. The Uses of Portfolio Planning.
Chapter 5. Defining Business Units.
Chapter 6. Organizational Consequences and Responses.
Chapter 7. The Impact of Portfolio Planning on Strategy.
Chapter 8. Summary and Implications.
Part 3. CASE STUDIES.
Chapter 9. The Dexter Corporation.
Chapter 10. The General Electric Company.
Chapter 11. The Memorex Corporation.
Index.
LINK FOR THE BOOK