This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
Managing the Design Process-Concept Development: An Essential Manual for the Working Designer| Terry Lee Stone (Author)| Rockport
Table of Contents
Introduction
How to Use This Book, Managing the Design Process.
The Design Process
Chapter 1: Applied Creativity
Creativity in a Business Environment, Defining Design’s Power Role, How Designers Work Choosing a Designer, Five ways to Determine a Good Designer–Client Match.
Chapter 2: Big Goals
Design in an Ever-Changing World, Design Thinking, Design Supports Internal Communications, Socially Responsible Design, Measuring Design, Making the Most of Design Investment.
Chapter 3: Design-Centric Research
The Importance of Research for Design, Research Aligns and Focuses Design, Design Research is About Better Design Thinking, Three Useful Research Tactics, Defining the Audience: Demographics and Ethnography, Defining the Audience: Psychographics, Defining the Medium.
Chapter 4: Strategic Thinking
Design and Strategy, “What is Design Strategy?”, Design as a Business Tool, Developing a Design Strategy, Managing Aesthetic Strategy, Evaluating Design Strategy, Articulating Design Strategy, Common Mistakes in Design Strategy.
Chapter 5: Informed Risk Taking
Taking Creative Risks, Assessing Risk, Risk versus Uncertainty, Building Courage, Innovative Design Means Taking a Calculated Risk, Presenting Risky Ideas.
Chapter 6: Creative Briefs
Creative Briefs are Strategic Tools, How to do a Creative Brief, The 10 Most Important Things to Include in a Creative Brief, Managing to a Creative Brief, “What’s Included in a Design Criteria?”, “Who Uses a Creative Brief?”, Going Without a Creative Brief.
Chapter 7: Aesthetic Considerations
Aesthetic in Design, Well-Designed Goes Beyond Pretty, Aesthetic Components, Mapping Aesthetics, Understanding Aesthetic Dynamics in Design, Evaluating Aesthetic Choices, How to Do a Design Critique, Betting Aesthetic Ideas Approved.
Chapter 8: Managing Expectations
How to Manage Client Expectations, Four Best Practices for Successfully Managing Client Expectations, Communication and Design Management, Ongoing Design Management.
Directory of Contributors
Index
Bibliography
LINK FOR THE BOOK