In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today’s executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully.

Zook and Allen explain how companies can:

• Develop a strong, well-defined core and use it to establish a leadership position
• Follow the golden rule of strategy: discourage competitors from investing in your core
• Assess whether your core is operating at its full potential
• Uncover hidden assets in your core that provide the seeds for new growth
• Find a repeatable formula to apply core business strengths in adjacent markets

Building on powerful and proven ideas to meet today’s formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without

Profit from the Core: A Return to Growth in Turbulent Times| Chris Zook (Author), James Allen (Author)| Harvard Business Review Press

         

Table of Contents

Chapter 1 - Desperately Seeking Growth
Case 1: Bausch & Lomb, Case 2: Amazon.com, Case 3: Cooke Optics, Case 4: The Gartner Group, Our Mission, How to Approach This Book.

Chapter 2 - The Profitable Core
The Power of Focusing on the Core, Exceptions to the Strong Core, Define the Business, Differentiate for Unique Market Power and Influence, Seek the Full Potential Value of a Strong Core, Define the Profitable Core, Conclusion.

Chapter 3 - The Alexander Problem
Interlocking Customer and Product Adjacencies, Share-of-Wallet Adjacencies, Capability Adjacencies, Network Adjacencies, New-to-the-World Adjacencies, Multiple-Move Adjacencies and Options, Adjacencies and Choice of Core, Common Pitfalls of Adjacency Expansion, Conclusion.

Chapter 4 - The Redefinition Dilemma
The Rarity of Successful Transformation, The Actuarial Tables of Corporate Mortality, The Increasing Odds of Corporate Morbidity, The Chances of Succeeding at Redefinition, Redefinition Is About Speed, When to Redefine the Core, Preparing the Organization to Redefine the Core, Waking Up to Core Redefinition, Conclusion.

Chapter 5 - Growing from the Core
Trigger Point for Shifting Emphasis

Notes

LINK FOR THE BOOK

https://www.amazon.com/Profit-Core-Return-Growth-Turbulent/dp/1422131114/ref=sr_1_1?dchild=1&keywords=Profit+from+the+Core%3A+A+Return+to+Growth+in+Turbulent+Times&qid=1592392936&s=books&sr=1-1