World-changing ideas become reality with practical, effective planning
Profit + Purpose: Tools to Structure, Fund, and Run a Social Enterprise is a practical step-by step guide to creating a successful socially-oriented business venture. With practical, actionable guidance for all stages of social entrepreneurship, the book provides a roadmap from concept, through implementation, to measurement. The companion website includes video to complement the text, as well as sample legal forms, documents, and business plans, to provide readers with the essential catalyst that helps transform world-changing dreams into reality.
Some of the hottest, most innovative companies in the modern marketplace are changing the face of business by explicitly operating as much for social and environmental impact as for profit. Profit + Purpose highlights this changing dynamic within the global economy by providing a behind-the-scenes look at the journey from idea to successful business. By following successful social entrepreneurs through their challenges, successes, missed opportunities, hard work, and big breaks, readers gain valuable insight into the real-world process of social enterprise. Topics include:
Profit & Purpose: How Social Innovation Is Transforming Business for Good | Kyle Westaway (Author)| John Wiley & Sons
Table of Contents
Introduction
Moving Beyond Shareholder Value, Moving Beyond Giving, A Better Way Forward, “Can I Really Do Well and Do Good?”, How Social Enterprises are Leading the Way, “What Sets These Social Enterprises Apart?”, Behind the Scenes.
Chapter One: Discover Through Curiosity
Identifying the Problem of Eyeglasses, Recognizing the Right Problem for You, A New Kind of Marketplace, Method to Their Madness, Inspiration at a Sleepy Roadside Stand, Innovation from Within, The Bumpy Path to Innovation, Africa's Moonshot, Key Takeaways.
Chapter Two: Design with Humility
Bringing Brilliant Design to the Poor, Letting the Users Guide You, Discovering You Need to Pivot, Don't Underestimate the Challenges of Distribution, You Don't Need to be an Expert, Embracing Challenges, User Testing has Many Benefits, Knowing What to Outsource, Finding Early Adopters Takes Work, Creating Demand, Good News Travels Slow, Key Takeaways.
Chapter Three: Build with Hustle
The Intuitive Hustle, The Strategic Hustle, Best Laid Plans, Beating the Burn Rate, Simple and Sincere can Work Wonders, Key Takeaways.
Chapter Four: Fund Through Commitment
Promoting a New Version of Capitalism, When Profit Trumps Purpose, The Benefits of the Benefit Corporation, The True Cost of Free Money, Smart Crowdfunding, Kickstart, Follow-On Funding, Going to the Well, Embrace 2.0, Vision Capital, Not Having to Ask for Money Again, Investing in the Ecosystem, Key Takeaways.
Chapter Five: Connect with Authenticity
Values Drive the Brand, Establishing the Brand Hierarchy, Give Them a Delightful Experience, Reworking One for One, Offer Delightful Experiences, Selective Partnerships, Hit the Road Jack, The Marketing Method to the Madness, Don't Talk at Your Customers, Listen to Them, Building a Community, Press Coverage Trumps Ads, Build Momentum with a Pre-Launch Campaign, Key Takeaways.
Chapter Six: Scale Through Community
Making a Mission Truly Meaningful, Keeping on Top of Employee Engagement, Wild Growth, Keeping the Magic Alive, The Limits of Hustle—Tough Decisions, Selling Doesn't Necessarily Mean Selling Out, A Road-Side Startup Goes Corporate, Dumpster Diving, A More Sustainable Supply Chain, Learning from the Big Guys, Becoming More Innovative, Sticking With Strengths, The Challenges of a New Location, Your Reputation May Precede You, But You Need Community Support, Key Takeaways.
Chapter Seven: Evaluate with Honesty
Baking Metrics Into Your Process, Considered Design, Throw it Over the Wall, Measuring Your Footprint, Learning to Love Data Mining, Hacking Education, The Bigger you are, the More Data You Have, Collecting Data Over Time, Key Takeaways
Conclusion
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