In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020.
Whether it’s people looking to earn extra money, those tired of their 9-to-5, or entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to:
- Avoid analysis paralysis when launching a business
- Test ideas in the real world before going to market with insights from Gary Vaynerchuk
- Decide between building, buying, or becoming a distributor
- Know what to consider when looking for funding from venture capitalists, loans, cash advances, etc.
- Decide if a coworking space is the right move
- Get tips on running successful Facebook and Google ads as part of a marketing campaign
- Use micro-influencers to successfully promote your brand on social media
Start Your Own Business: The Only Startup Book You'll Ever Need| Inc. The Staff of Entrepreneur Media (Author), Jennifer Merritt (Editor), Jason Feifer (Foreword)| Entrepreneur Press
Table of Contents
Chapter 1: Introduction
Chapter 2: Taking the Plunge | Get ready to be an entrepreneur
Chapter 3: Good Idea | How Will I know if I Have a Great Idea for My Business?
Chapter 4: Good Timing | Should You Launch Your Business Part or Full Time?
Chapter 5: Build It or Buy It? | Starting a Business vs Buying One
Chapter 6: Choose Your Target | Defining Your Market
Chapter 7: If You Build It, Will They Come? | Conducting Market Research
Chapter 8: The Name Game | Naming Your Business
Chapter 9: Make It Legal | Choosing a Business Structure
Chapter 10: Plan of Attack | Creating a Winning Business Plan
Chapter 11: Call in the Pros | Hiring a Lawyer and an Accountant
Chapter 12: All in the Family | Financing Starts With You—and Your Friends and Relatives
Chapter 13: Nothing Ventured, Nothing Gained | How to Fund and Attract Investors
Chapter 14: Looking for Loans | The Ins and Outs of Debt Financing
Chapter 15: Fed Funds | How to Get Government Loans
Chapter 16: What’s Your Deal? | Negotiating Successfully
Chapter 17: Site Seeking | Choosing a Location for Your Business
Chapter 18: Looking Good | Creating a Professional Image
Chapter 19: Stock Answers | The Lowdown on Inventory
Chapter 20: It’s in the Mail | Setting Up Mailing Systems
Chapter 21: Charging Ahead | Offering Your Customers Credit
Chapter 22: Cover Your Assets | Getting Your Business Insurance
Chapter 23: Staff Smarts | Hiring Employees
Chapter 24: Perk Up | Setting Employee Policies and Benefits
Chapter 25: Buyer’s Guide | Business Equipment Basics
Chapter 26: Business 24/7 | Using Technology to Boost Your Productivity
Chapter 27: Net Works | Building Your Company Website
Chapter 28: Keep in Touch | Using Technology to Stay Connected
Chapter 29: Brand Aid | Building a Brand
Chapter 30: Marketing Genius | Advertising and Marketing Your Business
Chapter 31: Talking Points | How to Promote Your Business
Chapter 32: Sell It | Effective Selling Techniques
Chapter 33: Now Serving | Offering Superior Customer Service in the Age of Twitter and Facebook
Chapter 34: Net Sales | Online Advertising and Marketing
Chapter 35: Social Studies | Social Media Marketing
Chapter 36: Can You Relate | Social Media Networking
Chapter 37: Keeping Score | The Basics of Bookkeeping
Chapter 38: Making a Statement | How to Create Financial Statements
Chapter 39: On the Money | Effectively Managing Your Finances
Chapter 40: Pay Day | How to Pay Yourself
Chapter 41: Tax Talk | What You Need to Know About Your Taxes
Appendix: Business and Government Resources
Glossary
Index
LINK FOR THE BOOK
