Starting & Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents
Running your own small farm is demanding enough, but making it profitable presents a host of further challenges. In this business-savvy guide to farming on a small scale, Sarah Aubrey covers everything from financial plans and advertising budgets to web design and food service wholesalers. Learn how to isolate your target audience and craft artisanal products that will delight and amaze customers. With a solid business strategy in place, you can confidently turn your passion into a productive and profitable venture.
Starting & Running Your Own Small Farm Business: Small-Farm Success Stories * Financial Assistance Sources * Marketing & Selling Ideas * Business Plan Forms & Documents| Sarah Beth Aubrey (Author)| Storey Publishing
Table of Contents
Introduction
Chapter 1. Build a Plan
Components of a Business Plan, Altering Your Business Plan, Profile: Sweeter Song Farm CSA.
Chapter 2. Test the Waters
Choosing Your Research Methodology, Questionnaire Development, Administering the Questionnaire, Profile: Leelanau Natural Beef.
Chapter 3. Get the Money
Financing Options, Simple Financial Statements, Profile: Evans Orchard and Cider Mill, LLC.
Chapter 4. Choose Your Business Type
Professional Financial and Legal Advisors, Business Entity Types, Profile: Chaney's Dairy Barn.
Chapter 5. Follow the Rules
Make the Rules Work for You, Common Practices and Where to Find Information, Food Safety, Profile: WaxinkMoon Artisan Goat Cheese.
Chapter 6. Protect Your Assets
Selecting Liability Insurance, Insurance Recommendations and Limits, Other Ways You're Covered, Profile: Tulmeadow Farm Store, Inc.
Chapter 7. Price Your Products
Setting Your Prices, Wholesale versus Retail, Comparative Prices, Pricing for Breakeven, Money Collection Options, Profile: Lee Farms, LLC.
Chapter 8. Select Your Selling Venues
Types of Selling Venues, Profile: Homestead Growers, Inc.
Chapter 9. Spread the Word
Creating a Marketing Plan, Effective Branding, Other Brand-Building Ideas, Profile: Huber's Orchard and Winery.
Chapter 10. Reflect and Revise
Years Two through Five, Profile: Chileno Valley Ranch.
Epilogue
Appendixes
A: Business Plan
B: Sample Market Research Questionnair
C: Simple Advertising and Marketing Budget for New Business
D: Press Release/Customer Correspondence
E: Sample Venture Capital Agreement
F: Profit and Loss Statement
G: Cash Flow Comparison
H: Resources
Index
LINK FOR THE BOOK