Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:

• Garner executive support to foster an analytic culture
• Align the BI strategy with business goals
• Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
• Continuously improve the quality, breadth, and timeliness of data
• Find the relevance of BI for everyone in the company
• Use agile development processes to deliver BI capabilities and improvements at the pace of business change
• Select the right BI tools to meet user and business needs
• Measure success in multiple ways
• Embrace innovation, promote successes and applications, and invest in training
• Monitor your evolution and maturity across various factors for impact

Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action.

Successful Business Intelligence, Second Edition| Cindi Howson (Author)| McGraw-Hill Education

         

Table of Contents

1. BI and Big Data from the Business Side
   Business Intelligence by Other Names, How Business Intelligence Provides Value, The Business Intelligence Market, Battle Scars, The Research, Best Practices for Successful Business Intelligence.
2. Technobabble: Components of a Business Intelligence Architecture
   Operational and Source Systems, Data Transfer: From Operational to Data Warehouse, The Data Warehouse, Data Warehouse Tables, The Data Warehouse Technology Platform, Big Data Technologies, Best Practices for Successful Business Intelligence.
3. The Business Intelligence Front-End: More Than a Pretty Face
   Utopia: Self-Service BI, Business Query and Reporting, Visual Data Discovery, Dashboards, Scorecards, Production Reporting, Mobile BI, Online Analytical Processing (OLAP), Microsoft Office, Performance Management, Analytic Applications, Advanced and Predictive Analytics, Big Data Analytics, Best Practices for Successful Business Intelligence.
4. Measures of Success
   Success and Business Impact, How to Measure Success, Measures of Success at Netflix, Measures of Success at Learning Circle, Measures of Success at Constant Contact, Return on Investment, Anecdotes of Hard Business Benefits, Number of Users, Other Measures of Success, Best Practices for Successful Business Intelligence.
5. Catalysts for Success: The LOFT Effect
   The Role of Luck, Opportunity, Frustration, Threat, The Role of Time, “If There Is No LOFT Effect, Is Successful BI Still Possible?”, Best Practices for Successful Business Intelligence.
6. Executive Support and Culture
   Executive Support and Success, “Which Executive Is the Best Sponsor?”, The Role of an Executive Sponsor, Getting and Keeping Executive Buy-In, Culture, Best Practices for Successful Business Intelligence.
7. The Business–IT Partnership
   Voices of Frustration . . . and Hope, The Business–IT Yin-Yang, Meet the Hybrid Business–IT Person, How to Be a Better Partner, Partnership and BI Success, Partnership at Netflix, Alignment, Best Practices for Successful Business Intelligence.
8. D Is for Data
   Data Breadth, Data Quality, Successful Data Architectures, Master Data Management, Right-Time Data, Data Quality’s Chicken and Egg, Best Practices for Successful Business Intelligence.
9. Relevance
   Relevance Brings Clearer Vision, Relevance Improves Patient Care, Relevance for Teachers, The Role of Incentives, Personalization, Requirements-Driven BI, What to Do with Big Data, Best Practices for Successful Business Intelligence.
10. Agile Development
    Waterfall Development Process, Agile Development Techniques, Basic Concepts of Scrum, Agile Culture at Netflix, Medtronic: Agile for the Right Projects, Sharper BI at 1-800 CONTACTS, Best Practices for Successful Business Intelligence
11. Organizing for Success
    Enterprise vs. Departmental BI, The BI Steering Committee, Business Intelligence Competency Centers (BICC), The Best People, BI Team Leaders as Level 5 Leaders, Best Practices for Successful Business Intelligence.
12. The Right BI Tool for the Right User
    The Importance of BI Tools, The Role of BI Standardization, The Right Tool for the Right User, Characteristics for Defining User Segments, The Most Successful BI Module, Best Practices for Successful Business Intelligence.
13. Other Secrets to Success
    Innovation, Evangelizing and Promoting Your BI Capabilities, Training, A Picture Is Worth a Thousand Numbers, Best Practices for Successful Business Intelligence.
14. The Future of Business Intelligence
    Improvement and Innovation Priorities, BI Search & Text Analytics, Collaboration, E-mail and Microsoft Office Integration, “Will Hadoop Kill the Data Warehouse?”, Privacy in the Age of Big Data, Evolving Your Capabilities, Words of Wisdom.

Appendix A: Successful BI Survey Demographics

Appendix B: Recommended Resources

LINK FOR THE BOOK

https://www.amazon.in/Successful-Business-Intelligence-Second-Unlock/dp/007180918X/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1592548210&sr=1-2