The Business Model Book: Design, build and adapt business ideas that drive business growth

Business models are the beating heart of your firm's value proposition.

Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation.

Every company has a business model. When the business model works, the company creates value. The Business Model Book combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Your company changes over time, and so should your business model. This Book makes you to:

• Understand how and why business models matter to your organisations success.
• Be able to apply business model thinking to a specific company and a specific situation
• Learn how to evaluate and test business models to identify the most appropriate model.
• Use a set of practical tools to adapt and innovate business models..                                                             

The Business Model Book: Design, build and adapt business ideas that drive business growth| Adam J. Bock (Author), Gerard George (Author)| Pearson Business

         

Table of Contents

Brief notes on the text.

How to use this book.

Introduction

Part 1 The business model
Chapter 1. Real business models
Chapter 2. A brief history
Chapter 3. No shortcuts
Chapter 4. What we know for sure

Part 2 Business model elements – the RTVN framework
Chapter 5. Making resources work for your business
Chapter 6. Transactions in a business model
Chapter 7. Designing business models for value
Chapter 8. Narratives and business model storytelling

Part 3 The right business model at the right time
Chapter 9. RTVN for pre-venture opportunities
Chapter 10. The Lean Canvas for start-ups
Chapter 11. The Business Model Canvas for growth
Chapter 12. Beyond basic business models

Part 4 Business model innovation
Chapter 13. The business model cycle
Chapter 14. Business model change and innovation
Chapter 15. Sustainable business models
Chapter 16. Back to business model basics

References

Index

LINK FOR THE BOOK

https://www.amazon.com/Business-Model-Book-business-Brilliant-ebook/dp/B078J995Z7/ref=sr_1_1?dchild=1&qid=1592225073&refinements=p_27%3AAdam+J.+Bock&s=books&sr=1-1&text=Adam+J.+Bock