One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.
This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies.
The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business| Colin Barrow (Author), Paul Barrow (Author), Robert Brown (Author)| Kogan Page
Table of Contents
Section - ONE: Strategy and Purpose
Chapter - 01: Coming Up with a Winning Idea For Your Business Plan
Chapter - 02: Strategy – the Big Picture
Chapter - 03: You and Your Team
Section - TWO: Market Research
Chapter - 04: Researching Customers
Chapter - 05: Researching Competitors
Chapter - 06: A Plan For Market Research
Section - THREE: Competitive Marketing Strategies
Chapter - 07: Products and/or Services
Chapter - 08: Pricing
Chapter - 09: Advertising and Promotion
Chapter - 10: Place and Distribution
Chapter - 11: People, Process and Physical Environment
Chapter - 12: Competing Online
Section - FOUR: Operations and Staffing
Chapter - 13: The Selling Methods Plan
Chapter - 14: Making, Outsourcing and Supplies
Chapter - 15: People and Related Matters
Chapter - 16: Legal and Regulatory Factors
Chapter - 17: Office Systems
Section - FIVE: Forecasting Results
Chapter - 18: The Sales Forecast
Chapter - 19: Cash-Flow Projections
Chapter - 20: The Profit and Loss Account
Chapter - 21: The Balance Sheet
Chapter - 22: Break-Even Analysis
Chapter - 23: Reviewing Financing Requirements and Options
Chapter - 24: Stress Testing Your Business Projections
Section - SIX: Business Controls
Chapter - 25: Financial Controls
Chapter - 26: Sales and Marketing Controls
Chapter - 27: Other Business Controls
Chapter - 28: Planning For Growth
Section - SEVEN: Writing Up and Presenting Your Business Plan
Chapter - 29: Writing Up and Presenting Your Business Plan
LINK FOR THE BOOK