The Business Playground: Where Creativity and Commerce Collide

The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific

 studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers.

The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking.

Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book.

The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to:

• Ask the right questions so you can find the right answers
• Rediscover, train, and utilize your innate creative abilities
• Conduct “the perfect brainstorm”—yes, such a thing really does exist
• Create a work culture that’s conducive to creativity
• Help people collaborate with others within and outside of the organization
• Kill ideas that aren’t working before they waste too much time and too many resources

The Business Playground: Where Creativity and Commerce Collide| Dave Stewart (Author), Mark Simmons (Author)| Financial Times

         

Table Of Contents

Introduction

Chapter 1 How to Play

Chapter 2. Idea Spaghetti

Chapter 3. Scavengers

Chapter 4. The Answer is in the Question

Chapter 5. Left Brain, Meet Mr Right

Chapter 6. Brain Flash

Chapter 7. The Idea Commune

Chapter 8. Far Out

Chapter 9. Shoe Swapper

Chapter 10. Connected

Chapter 11. Kill the Idea

Chapter 12. Blast Off!

Conclusion

Index


LINK FOR THE BOOK

https://www.amazon.com/Business-Playground-MARK-SIMMONS-STEWART/dp/0273726889/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1592390849&sr=1-1