The Entrepreneurial Adventure is perfect for anyone with an interest in business or with aspirations to start their own business.
The author outlines key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies. This book contains useful and practical information about business and entrepreneurship gives a robust understanding of the theory and real-world implications of running a successful business. It describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion. The authors clearly demonstrate that if the good business habits and practices described in this book are followed consistently, you really will achieve entrepreneurial success and the opportunities that come with it.
The Entrepreneurial Adventure: Embracing Risk, Change, and Uncertainty| Oliver James (Author), David James (Author)| Business Expert Press
Table of Contents
Chapter 1. Introduction
Chapter 2. Is This Option Right for You?
Chapter 3. Understanding the Norms of Uncertainty, Risk, and Relentless Change
Chapter 4. Key Entrepreneurial Skills and Competencies
Chapter 5. Stakeholder Management: Exceeding Expectations
Chapter 6. Understanding Key Financial Statements
Chapter 7. Your Strategy and Mission Statement
Chapter 8. Objective Setting
Chapter 9. Short- and Longer-Term Planning
Chapter 10. Marketing: Letting People Know You Are There
Chapter 11. The Importance of Social Media and Networking
Chapter 12. Decision Making
Chapter 13. Understanding Resources
Chapter 14. Process Management
Chapter 15. Opportunities for Growth
Chapter 16. Conclusions
Bibliography
About the Author
Index
LINK FOR THE BOOK