This Book offers a comprehensive approach to strategic planning: how to formulate strategic plans that will develop the company's strengths, be responsive to changing business conditions, and chart a productive and profitable company future. Provides numerous charts, worksheets, and other resources.
The Executive Guide to Strategic Planning| Patrick J. Below (Author), George L. Morrisey (Author), Betty L. Acomb (Author)| Jossey-Bass
Table of Contents
Chapter 1. What is Strategic Planning
Chapter 2. Gaining Organizational Commitment to Strategic Planning
Chapter 3. Defining the Organization's Mission
Chapter 4. Producing a Strategic Analysis
Chapter 5. Formulating Strategy: Determining the Organization's Direction
Chapter 6. Selecting and Validating Long-Term Objectives
Chapter 7. Translating Ideas into Action Through Integrated Programs
Chapter 8. Compiling and Presenting Financial Projections
Chapter 9. Developing and Implementing Your Strategic Plan
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