In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you:
- The essential knowledge you need to write a winning business plan – quickly and without fuss
- Guidance on how to focus throughout on the plan’s purpose – to win backing
- Samples of what a good plan looks like, so you can benchmark your own as you write it
- Checklists, tips, examples and milestones to ensure you’re on target
- Prompts to reflect on, evaluate and learn from your experience
With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.
The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business| Vaughan Evans (Author)| FT Press
Table of Contents
Preface
Introduction
Part 1. Preparing your plan
Chapter 1. Essential preparation
Result, Need, Preparation, A plan for SMEs.
Part 2. Writing your plan
Chapter 2. The business
Background, Business mix by segment, Segmentation in a start-up.
Chapter 3. Market demand
Market size, Market growth, Market demand for a start-up, Market demand risks and opportunities.
Chapter 4. Competition
Your competitors, Competitive intensity, Competition in a start-up, Industry competition risks and opportunities.
Chapter 5. Strategy
Competitive position, Strategy, Strategy in a start-up, Strategic risks and opportunities,
Chapter 6. Resources
Management, Marketing, Operations and capital expenditure, Resource risks and opportunities.
Chapter 7. Financials and forecasts
Historic financials, Market-driven sales forecasts, Competition-driven margin forecasts, Funding the plan, Full financial forecasts, Forecasts in a start-up, Financial risks and opportunities.
Chapter 8. Risk, opportunity and sensitivity
Meet the Suns and Clouds chart, What the suns and clouds tell you, Sensitivity testing.
Chapter 9. Conclusion
Conclusion, Executive summary, Investment highlights.
Part 3. Using your plan
Chapter 10. Pitching your plan
Focusing the content, Using PowerPoint, Delivering the message.
Chapter 11. Setting targets
Choosing key performance indicators, Setting milestones.
Chapter 12. Performing to plan
Monitoring your plan, Appraising managerial performance, Evaluating your plan.
Epilogue: Beware these characters!
Appendices
Appendix A: Deriving competitive position
Appendix B: Structured interviewing of customers
Appendix C: Alternative sources of funding
Appendix D: An example business plan
Appendix E: Further reading
Index
LINK FOR THE BOOK
