Turn Passionate Ideas into Profitable Enterprises
Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.
Discover how to:
- Develop a financial plan with fun and flair
- Select your circle of support to get the work done
- Clarify your business values and goals
- Paint a picture of your business landscape
- Understand your competition and what makes you stand out from the crowd
- Identify your perfect customers and create a marketing plan to reach them
- Map out concrete action steps to bring your Right-Brain Business Plan to life
The Right-Brain Business Plan: A Creative, Visual Map for Success | Jennifer Lee (Author), Kate Prentiss (Illustrator), Chris Guillebeau (Foreword)| New World Library
Table of Contents
Foreword by Chris Guillebeau
Introduction This Is Not Business as Usual
Chapter 1. Starting from the Top
Chapter 2. Crafting Your Business Vision and Values
Chapter 3. Painting Your Business Landscape
Chapter 4. Getting the Word Out with Marketing
Chapter 5. Managing the Moola - Color by Numbers
Chapter 6. Corralling Your Creative Cohorts Meet the Road
Chapter 8. Weaving It All Together
Chapter 9. Maintaining the Magic and Momentum
Glossary
Resources
Featured Right-Brain Entrepreneurs
Acknowledgments
Index.
LINK FOR THE BOOK
