Why do some startups succeed while other do not?
In a competitive online market, startups must take a smarter and more strategic approach to maximize odds of achieving product/market fit. This book discusses:
- Why some entrepreneurs are "luckier" than others
- Why timing is (almost) everything for a startup
- Strategic positioning to beat the competition and avoid commoditization
- Tactical methods for improving user engagement and profits
By combining established models and new insights - the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs to reduce the risk of starting an online business.
The Smarter Startup: A Better Approach to Online Business for Entrepreneurs| Neal Cabage (Author), Sonya Zhang (Author)| New Riders
Table of Contents
Part 1: Think
Chapter 1. Why Become an Entrepreneur?
Follow your passion, “Will it make you happy?”, “Why are some people lucky?”, Find your balance.
Chapter 2. What’s the Big Idea?
Brainstorming an idea, Validate your idea, Evaluate your idea, Make the decision.
Chapter 3. Do Your Research
Talk to your prospects, Test marketing, Define your customer, Look at your competition, Survey the battlefield, Pay attention to the 800-pound gorilla.
Part 2: Know
Chapter 4. Timing Is Everything
Innovation adoption curve, Commoditization of technology, The value of network effects.
Chapter 5. Competition and Positioning
Competitive strategy, Positioning strategy, Mind your value chain.
Chapter 6. Business Models
Seven business model archetypes, Defining your business model.
Chapter 7. Setting Up Your Business
The hacker and the hustler, Incorporating your startup, The advisor, Partnership agreements, “Should you outsource?”,“Should you seek investment capital?”, Startup accelerators.
Chapter 8. Developing Your Product
Introduction, The Lean Method, Choosing a technology platform, Cost expectations, When code should suck, Agile vs. Waterfall.
Chapter 9. Going to Market
Internet marketing channels, Marketing funnel stages, Internet marketing models, Choosing a marketing model.
Chapter 10. Optimization
Analytics-driven insights, Traffic optimization, Conversion optimization, Customer retention.
LINK FOR THE BOOK
