Your own business: Take the leap, make it happen, and make it succeed!
- The truth about choosing the right business for you and maintaining a healthy personal life
- The truth about planning, funding, hiring, and successful launches
- The truth about financial management, marketing, and growth
This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.
You’ll learn how to generate and test business ideas, and pick the one that’s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
The Truth About Starting a Business| Bruce R. Barringer (Author)| Ft Press
Table of Contents
Praise for The Truth About Starting a Business
Part I. The Truth About What It Takes to Be a Business Owner
Why people start businesses, The right business for you, Questions to ask before you quit your job, Key characteristics of successful business owners, You may not need &“prior business experience&”
Part II. The Truth About Generating and Testing Business Ideas
The most common sources of new business ideas, Want several alternatives? Techniques for generating new business ideas, A make-it or break-it issue: Selecting an idea that can be sold into a niche market, Screening and testing business ideas, Writing a business plan: Still as important as ever
Part III. The Truth About Entry Strategies
Starting from scratch: Developing your own product or service, Franchising: Buying into someone else’s formula for success, Believe it or not: There are legitimate opportunities in direct sales, Buying a business, Internet businesses: The sky does seem to be the limit.
Part IV. The Truth About Getting Up and Running
Choosing a location for your business, Something you’ll say a million times: Your business’s name, The paper chase: Obtaining business licenses and permits, Choosing a form of business ownership, Creating a Web site: An absolute necessity.
Part V. The Truth About Raising Money
How to think about money as it relates to starting a business, Calculating your initial start-up costs, Personal funds, loans from friends and family, and bootstrapping, Debt financing, Equity funding, Grants: It takes the right fit, Persistence pays off: Finding alternative sources of start-up funds.
Part VI. The Truth About Building a New Business Team
How to approach the task of building a &“new business&” team, Starting a business as a team rather than an individual, Recruiting and hiring employees, Board of directors, Board of advisors.
Part VII. The Truth About Intellectual Property
“Intellectual property: What is it, and how is it protected?”, “To patent or not to patent?”, Trademarks: An essential form of protection, Copyrights laws: A surprising breadth of protection, Trade secrets: Guard them carefully.
Part VIII. The Truth About Marketing
How to approach marketing in a new business, Segmenting the market and selecting a target market, Establishing a brand, Selling benefits rather than features, Pricing: The most dicey element in the marketing mix, It’s okay to advertise, but think through your choices carefully, Public relations: More important than ever, Distribution and sales: More choices than ever.
Part IX. The Truth About Financial Management
Managing a business’s finances, Financial objectives of a business, The nitty-gritty: Forecasts, budgets, and financial statements.
Part X. The Truth About Growing a Business
Preparing for growth, Stages of growth: More opportunities, more challenges, Strategies for growth.
Part XI. The Truth About Starting a Business and Maintaining a Healthy Personal Life
Work life balance: Practical tips, Starting a business as a means of achieving a healthy personal life.
LINK FOR THE BOOK
