Practical guidance for managers for getting projects started and presenting the results when the project's done
This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.
The Value of Business Analytics: Identifying the Path to Profitability| Evan Stubbs (Author)| Wiley
Table of Contents
Chapter 1: Introduction and Background
The power of information, Modern-day magicians, The secret of success.
Chapter 2: The Importance of Business Analytics
Introduction, Business analytics: a definition, Role of the organization, Reasons behind strategic planning, Business analytics and the traditional view, Business analytics and the external view, Business analytics and the internal view, Business analytics and the customer view, Fostering innovation and invention, Delivering value through renewable return, Summary.
Chapter 3: The Challenges of Tactical Delivery
Introduction, Core vocabulary, Common team structures, Roles and responsibilities, Challenges of applying business analytics, Finding the path to profitability, Selling the value of analytics, Meeting and overcoming these challenges, The four-step framework.
Chapter 4: Defining the Value of Business Analytics
Introduction, Why you need to define the value, Different types of value, Role of the business case, Identifying tangible value, Identifying intangible value, Simulating business cases, Practical example: reducing churn in telecommunications, Summary.
Chapter 5: Communicating the Value Proposition
Introduction, Why you need to plan your communication strategy, Need for a communication strategy, Awareness and information relevancy, Organizational and societal cultural considerations, Conceptual relevancy, The path to persuasion, Practical example: a forecasting model for planning, Summary.
Chapter 6: Creating the Execution Plan and Delivering Value
Introduction, Why you need an execution plan, Role of the execution plan, Establishing direction, Delivering to the plan, Dealing with resource constraints, Planning for success, Practical example: social network analysis, Summary.
Chapter 7: Delivering the Measurement Framework
Introduction, Why a measurement framework is essential, Role of the measurement framework, Measuring what is important, Establishing a measurement framework, Delivering the measurement framework, Advanced measurement concepts, Practical example: the ongoing growth of an analytics team, Summary.
Chapter 8: Bringing It All Together
Introduction, Sarah’s challenges, The light-bulb moment, Transforming the organization, Summary.
LINK FOR THE BOOK