Product Development Performance


New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage.

Product Development Performance: Strategy, Organization, and Management in the World Auto Industry | Kim B. Clark | Harvard Business

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Table of Contents

Chapter 1: Introduction
Problem Statement, Delimitation, Methodology, Theoretical Basis, Data Basis, Reliability and Validity

Chapter 2: The Automotive Development Process
The Setting of the Automobile Development Process, The Automotive Development Process, Present Value Method for the Automotive Development Process, Models of Automotive Development, Point-Based Serial Engineering, Point-Based Concurrent Engineering, Set-Based Concurrent Engineering

Chapter 3: Competitive Advantage and the Automotive Development Process
The Organizational Process of Sequential Choice, Industry Structural Analysis, Resources and Capabilities, Meta-Learning and Absorptive Capacity, Ranking Capabilities: Architectural and Component Capabilities, Modularity and Capabilities, Using Prototypes to Achieve Internal and External Integration, Observed Point- and Set-Based Development Processes, oyota's Three Principles for Set-Based Development, Involving Suppliers in the Automotive Development Process, Toyota's Development System - A Resource-Based Analysis, Toyota's Supplier Relationships, Unique Assets and Capabilities in Toyota's Development Process

Chapter 4: Real Option Model of the Automotive Development Process
The Role and Structure of Financial Markets, The Discipline of Financial Markets, Separating the Investment and Financing Decisions, Financial Economics, Free Cash Flows, and Strategic Management .......... 108 4.1.4 Capabilities and Real Options, General Asset Valuation, A Multiperiod Securities Market Model, No Arbitrage Condition, Equivalent Martingale Measure, Lattice of Asset Price Movements - The Binomial Tree, Complete Markets- Spanning and Equilibrium Pricing Models

Chapter 5: Optimizing the Automotive Development Process
Value Drivers in the Automobile Development Process, The Option Value in the Point-Based Development Process, The Option Value in the Set-Based Development Process, Deriving an Optimal Development Process Setup, The Option Value of the Number of Design Alternatives, The Optimal Development Process Setup: Linear Cost Structure, The Optimal Development Process Setup: Non-Linear Cost Structure, Five Principles of Automotive Development, Capabilities in Platform Design and Developing Sets Concurrently, Volatility, Correlation, Dominant Design Alternatives, Capabilities to Manage Competent Suppliers, Model Criticism and Future Research, Model Criticism, Future Research, Chapter Summary





Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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