Quality Management in New Product Development


Quality Management in a company comes of age when it is effectively applied to new product development. First published as a series of articles in Kenshu, this book by Hitoshi Kume fills a void. Kume not only demonstrates the application of techniques but also leads us through a journey that reveals all the steps in the process of successful product development. His insights give us a definitive work on the subject. This book is of course mandatory reading for anyone involved in product development or design. It also makes great reading for production engineers and marketing professionals. Profit-centre heads and chief executives who want to make success in new products a habit will find outstanding value.

Quality Management in New Product Development: Penguin Books

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Table of Contents
Chapter 1: What Is Kansei?
Everybody Has Kansei, Let’s Explore Kansei, Kansei Is Expressed in Various Forms and Shapes, References

Chapter 2: Applying Kansei to Manufacturing Technology
The Birth of the Doorless Assembly Line, Human-Centered Production Line, Cell Production System, System That Creates Job Satisfaction and Purpose in Life

Chapter 3: Kansei Service Innovation
Organization Innovation in a Tenmaya Hiroshima Shop, Shop Master System at Seibu Department Store, Kagaya Service Innovation

Chapter 4: Kansei and Organizational Management
Suntory Amoeba Organization, The Idea of a Mini Company, The Birth of Motivation, Mitsubishi Electric Mechanism, Result Produced from Small Group Activities, Initiation of Hakuryuko Country Club

Chapter 5: Activating Kansei in Product Development
Activating Kansei when Creating a Product, Recommend Customers Touch with Hands, Human Living System, New Refrigerator Development at Sharp, Wacoal Good-Up Bra, Hit Product in Komatsu, Handrail Development Based on Customers' View, Fun Use of a Toilet Foot Step: A Toilet Design, Decide the Brand Name by Kansei, Confectionary Package Design at Nestle, Curable Bedsores, Interior Design of Boeing

Chapter 6: Global Strategy of Kansei Engineering
Interaction with South Korea, Interaction with Europe, Development in Asia

Chapter 7: Growing Kansei
General References for Kansei Engineering





Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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