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The Pursuit of New Product Development: The Business Development Process

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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.

The Pursuit of New Product Development: The Business Development Process | Marc Annacchino | Butterworth-Heinemann

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Table of Contents
Chapter 1: The Business Objective

Chapter 2: Market Opportunity

Chapter 3: The Business Concept the New Product

Chapter 4: The Product and Business Plan

Chapter 5: Justifying a Program: The Accounting Viewpoint

Chapter 6: Starting Out

Chapter 7: Executing the Plan

Chapter 8: Manufacturing Development

Chapter 9: The Prelaunch Checklist

Chapter 10: The Product Launch

Chapter 11: The Pursuit and Product Management

Chapter 12: Business Development Records Format

LINK FOR THE BOOK

https://www.amazon.in/dp/B000QFAJ9G/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

 

 

Written by Venkadesh Narayanan

Venkadesh is a Mechanical Engineer and an MBA with 30 years of experience in the domains of supply chain management, business analysis, new product development, business plan and standard operating procedures. He is currently working as Principal Consultant at Fhyzics Business Consultants. He is also serving as President, PDMA-India (an Indian affiliate of PDMA, USA) and Recognised Instructor of APICS, USA and CIPS, UK. He is a former member of Indian Civil Services (IRAS). Fhyzics offers consulting, certification, and executive development programs in the domains of supply chain management, business analysis and new product development.

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