This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs.
Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.
Competing by Design: Creating Value and Market Advantage in New Product Development | John Stark | Craig Erhorn | Oliver
Table of Contents
Chapter 1: Don't Worry: You're Not so Different.
Chapter 2: The Link to Business Strategy.
Chapter 3: Design Interfaces with Other Company Functions.
Chapter 4: Today's Product Development Process.
Chapter 5: The Future Product Development Process.
Chapter 6: The Evolution of Product Development.
Chapter 7: New Techniques and Technologies.
Chapter 8: Defining the Improvement Strategy for Product Development: FromVision to Plan.
Chapter 9: Improvement Requirements.
Chapter 10: The Process of Implementing Tools and Techniques.
LINK FOR THE BOOK
https://www.amazon.com/Competing-Design-Creating-Advantage-Development/dp/0471132160