Faster New Product Development

Written by Venkadesh Narayanan | Jul 24, 2020 10:34:06 AM

Including all of the necessary parts of a book and putting them in the right order is the first step to making your book credible and professional. The inside of your book, which we call the book block, is divided into three main sections: the front matter, book block text, and back matter. Front matter introduces your book to your readers. The front-matter section, which appears before the main text, comprises a few pages that include the book's title, the author's name, the copyright information and perhaps even a preface or a foreword. Use the list of common front matter pages below to identify those pages that are suitable for your book. Your book submission is not complete unless it includes the information that goes into the back of your book, or back matter. Does your book require notes? An index? A resource list? To help you decide, we've provided the following descriptions for each of the common back matter sections.

Faster New Product Development | Milton D. Rosenau | Amacom

 

         

Table of Contents

Chapter 1 : Introduction
Characteristics of Successful Product, Development, Who Designs and, Develops Products? , Duration and Cost of Product, Development, The Challenges of Product Development, Approach of This Book, Structure, Methods, Industrial Examples, Organizational Realities, Road Map of the Book References and Bibliography, Exercises, Thought Question

Chapter 2 : Development Processes and Organizations
A Generic Development Process, Concept Development: The Front-End, Process, Adapting the Generic Product Development Process, Technology-Push Products, Platform Products, Process-Intensive Products, Customized Products, High-Risk Products, Quick-Build Products, Complex Systems, Product Development Process Flows, The AMF Development Process, Product Development Organizations, Organizations Are Formed by Establishing Link, among Individuals, Organizational Links May Be Aligned with

Functions, Projects, or Both, Choosing an Organizational Structure, The AMF Organization

Chapter 3: Product Planning
The Product Planning Process, Four Types of Product Development Projects, The Process

Step 1: Identify Opportunities 37

Step 2: Evaluate and Prioritize Projects 38

Competitive Strategy, Market Segmentation, Technological Trajectories, Product Platform Planning, Evaluating Fundamentally New Product

Opportunities, Balancing the Portfolio 43

Step 3: Allocate Resources and Plan Timing

Resource Allocation, Project Timing, The Product Plan

 

LINK FOR THE BOOK

https://www.amazon.in/Faster-Product-Development-Milton-Rosenau/dp/0814459420