Peter Drucker's classic book on innovation and entrepreneurship This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.
Innovation and Entrepreneurship | Peter F. Drucker | Harper Business
Table of Contents
Chapter 1: The Participation of Innovation
Systematic Entrepreneurship, Purposeful Innovation and the Seven Sources for, Innovative Opportunity, Source: The Unexpected, Source: Incongruities, Source: Process Need, Source: Industry and Market Structures, Source: Demographics, Source: Changes in Perception, Source: New Knowledge, The Bright Idea, Principles of Innovation
Chapter 2: The Participation Entrepreneurship
Entrepreneurial Management, The Entrepreneurial Business, Entrepreneurship in the Service Institution, The New Venture
Chapter 3: Entrepreneurial Strategies
“Fustest with the Mostest”, “Hit Them Where They Ain’t”, Ecological Niches, Changing Values and Characteristics
LINK FOR THE BOOK
https://www.amazon.com/Innovation-Entrepreneurship-Peter-F-Drucker/dp/0060851139