Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.
This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.
Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations | Tshimanga Kongolo | Routledge
Table of Contents
Chapter 1: General Introduction
Chapter 2: Conceptual Framework
Chapter 3: Intellectual Property Trends in the Developing
Chapter 4: Non-Technological Innovations and Intellectual Property in the Developing 5:
Chapter 5: Branding of Local Products in Diverse Industries in the Developing
Chapter 6: Branding Innovations in the Developing
LINK FOR THE BOOK
https://www.amazon.in/dp/B07RWF7GW1/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1