Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry

Written by Venkadesh Narayanan | Jul 27, 2020 8:36:04 AM

Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries.

This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

Low-Cost, Low-Tech Innovation: New Product Development in the Food Industry | Vijay Vyas | Routledge

        

Table of Contents

Chapter 1: Innovation and New Product Development in the Food Industry
An overview of international research 

Chapter 2: Business Innovation: Meaning, antecedents, process and consequences  

Chapter 3: Methodology 

Chapter 4: Context of Study I 

Chapter 5: Context of Study II 

Chapter 6: Innovation in Case-study Companies 

Chapter 7: New Product Development in Scotland: A survey 

Chapter 8: Conclusions and Implications 

Chapter 9: Research Findings and Extant Literature


LINK FOR THE BOOK

https://www.amazon.in/Low-Cost-Low-Tech-Innovation-Development-Organizations/dp/0415818990