The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.
Managing Innovations and New Product Development: Concepts and Cases | MUKESH CHATURVEDI | Prentice Hall
Table of Contents
CHAPTER 1: MANAGING INNOVATIONS: An Introduction
CHAPTER 2: INNOVATION MANAGEMENT: Major Challenges
CHAPTER 3: INNOVATIONS MANAGEMENT PROCESS
CHAPTER 4: INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION
CHAPTER 5: ORGANIZING FOR NEW PRODUCT DEVELOPMENT
CHAPTER 6: GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT
CHAPTER 7: ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects
CHAPTER 8: TEST MARKETING
CHAPTER 9: PRODUCT LAUNCH
CHAPTER 10: ADOPTION PROCESS: Diffusion of Innovations
CHAPTER 11: MANAGING INNOVATION IN SERVICES
LINK FOR THE BOOK
https://www.amazon.in/MANAGING-INNOVATIONS-NEW-PRODUCT-DEVELOPMENT-ebook/dp/B01FHM6E4Q