Scientific Study from the year 2015 in the subject Business economics - Supply, Production, Logistics, grade: MA, University of Sheffield, course: 2014-15, language: English, abstract: This briefly examines the methods used by a new company to develop its first product. The company has been established from a team who worked in a business in the defence and aerospace industry, and their aim is to use their skills, knowledge and experience to develop low-cost solutions for consumers based on some of the principles they learned in their previous jobs.
The company’s core capabilities lie around the innovative use of distributed Wi-Fi transceivers combined with sensor systems. Such systems can be used to provide external security around an asset such as a car, caravan or boat. Because the system is rapidly deployable and can be broken down and re-used easily, it is suitable to temporary locations such as a car park, caravan park or marina. The use of analytical tools such as the concept statement, ATAR model, full screen, ideation testing and product protocol all point to a viable commercial opportunity. It is concluded however that due to the risk of replication by another company it is essential to get the product to market as soon as possible. At present, no direct competitors could be found on the internet.
New Product Development: Development of a new product from idea to launch | GRIN Verlag
Table of Contents
Chapter 1: Definitions and Concept of New Product Development
Chapter 2: Need of New Product Development
Chapter 3: Classifications of New Product Development
Chapter 4: New Product Development Process
Chapter 5: Product Planning and Development Process of a New Product
Chapter 6: Innovations of New Product Development
Chapter 7: Evaluation of New Product Development
Chapter 8: Established Patterns of Success for a New Product Development
Chapter 9: Business Analysis for a New Product Development
Chapter 10: Success of New Product Development
Chapter 11: Reasons for Failure of New Product Development
LINK FOR THE BOOK
https://www.amazon.in/dp/B071L3GFPY/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1