It is the fundamental challenge of the high-tech sector: A firm must innovate internally to succeed yet its success may equally depend on corresponding innovations by external firms. Whether a company develops a ubiquitous operating system or the software that runs on it, a VCR or the movies we play on it, every participant in a high-tech network is vulnerable to the innovative moves of its partners and competitors. Yet, in spite of this perilous situation, some firms have developed strategies that have made them industry powerhouses and world-class innovators. How? By becoming platform leaders companies that provide the technological foundation on which other products, services, and systems are built. Platform leadership is the Holy Grail of high-tech industries, but it is difficult to achieve. In "Platform Leadership", high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products.
Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation | Michael A. Cusumano | Annabelle Gawer
Table of Contents
Chapter 1: Introduction
Platform Leadership and Complementary Innovation
Chapter 2: Intel’s Rise to Platform Leadership
The Story
Chapter 3: Intel’s Strategic Principles for Platform Leadership
The Four Levers
Chapter 4: Platform Leaders and Complementors
How Intel Manages Conflicts of Interest
Chapter 5: Alternative Leaders and Platform Leadership
Microsoft and Cisco
Chapter 6: Platform Leader Wannabes
Palm, NTT DoCoMo, and Linux
LINK FOR THE BOOK
https://www.amazon.com/Platform-Leadership-Microsoft-Industry-Innovation/dp/1578515149