This is an introductory text written to impart to the student a broad understanding of the air transportation industry and the management functions within an airline. Its clear treatment of the material permits a wide range of flexibility and encourages student interest in keeping abreast of current information in the field. It presents the basic concepts and problems facing the industry in a straightforward, logical way.
Air Transportation: A Management Perspective | Alexander T. Wells (Author) | Wadsworth Publishing Co Inc
Table of Contents
Chapter 1: Aviation: An Overview
Chapter 2: Historical Perspective
Chapter 3: Air Transportation: Regulators and Association
Chapter 4: The general Aviation Industry
Chapter 5: The Airline Industry
Chapter 6: Economic Characteristics of Airlines
Chapter 7: Airline Management and Organization
Chapter 8: Forecasting Methods
Chapter 9: Airline Passenger Marketing
Chapter 10: Airline Pricing, Demand, and output Determination
Chapter 11: Air Cargo
Chapter 12: Principles of Airlines Scheduling
Chapter 13: Fleet Planning: The Aircraft selection process
Chapter 14: Airline Labour Relations
Chapter 15: Airline Financing
Chapter 16: International Aviation
Appendix A: Career Planning in Aviation